Does SEO work ??
By Arnab January 7, 2007 filed in Internet Marketing, SEO, Newsletter
Being in the business we are in, I face this question all the time: “So, what exactly is SEO ?” The answer to this remains the same - “Search engine optimization is a process in which an attempt is made to increase the traffic to a website by achieving a better or a higher rank in the search results for a search engine.”
As can be expected, this is followed up with the inevitable: “So, how do you guys do it?” The answer to this one is far more complex, and has changed consistently over time. The logic is simple - Search Engine Optimizers have constantly been trying to figure out what gets better rankings, and Search Engine Algorithms have constantly been upgraded to thwart these attempts to achieve results.
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By Arnab November 21, 2006 filed in Internet Marketing, SEO
How does search engine optimization work?
Search engine optimization is a process in which an attempt is made to increase the traffic in a website. This is achieved by attaining a better or a high rank in the search result or search engine. If a site occupies a high position in the search engine, the chances of it being frequented by visitors will be much higher. SEO or search engine optimization is also used for “search engine optimizersâ€, which means a group of consultants/consultation firms who help to carry out optimization projects on behalf of their clients.
The beginning of search engines
In the middle of 1990, webmasters started optimizing websites for search engines; it began by simply presenting a particular website to various engines which would run some programs, called ‘spiders’ that would collect all the information by downloading the page and storing it in the database of the search engine’s server. In this server, there is another program called ‘indexer’ that then extracted various information about the page like some words and links, and put them in the scheduler which can be used later for crawling.
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