What is PPC (Pay-Per-Click) ?
By Arnab March 16, 2007 filed in Miscellaneous, Internet Marketing, PPC
In this competitive world, effective marketing is the key to any successful business plan. Besides, the help of the print media (newspapers, magazines and journals) and electronic media (television), Internet is a great resource to publicize and promote their products. Today, thousands of companies use this medium to reach out to the vast majority of their customers.
Pay per Click is an online advertising model when the advertisers pay money for each and every ‘click’ delivered to his or her website from a link. The advertisements are served based on keywords and themes. Pay per Click is also known as ‘Cost per Click’ or CPC, ‘Paid inclusion’ ‘Paid Listings’, ‘Pay per Ranking’, ‘Pay per Placement’ and ‘Pay per Position’. This is one of the most powerful marketing tools to promote online marketing. PPC is best suited for small to medium sized businesses and also for the sectors like the hotel and travel industry and consumer goods.
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Yahoo! My WebUse Google Adwords differently !
By Arnab January 11, 2007 filed in Miscellaneous, Internet Marketing, PPC, Newsletter
All of you who have tried Google Adwords successfully or un-successfully will agree to
one thing - it is definitely a quick way to generate traffic to the website. If you created a
new website and took care of all the White-Hat SEO aspects, it could still take a year
for any traffic to trickle through. If you used other means to advertise, it could cost you
a lump sum that you might need to pay up-front (or at least commit to). With Google
Adwords, you can create a simple campaign (with the exact budget you would like to
spend per day) and get traffic to your website within a day. And there-in lies the opportunity
to learn. Here is how…
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What is Pay Per Click (PPC) ?
By Arnab November 21, 2006 filed in Internet Marketing, PPC
In this competitive world, effective marketing is the key to any successful business plan. Besides, the help of the print media (newspapers, magazines and journals) and electronic media (television), Internet is a great resource to publicize and promote their products. Today, thousands of companies use this medium to reach out to the vast majority of their customers.
Pay per Click is an online advertising model when the advertisers pay money for each and every ‘click’ delivered to his or her website from a link. The advertisements are served based on keywords and themes. Pay per Click is also known as ‘Cost per Click’ or CPC, ‘Paid inclusion’ ‘Paid Listings’, ‘Pay per Ranking’, ‘Pay per Placement’ and ‘Pay per Position’. This is one of the most powerful marketing tools to promote online marketing. PPC is best suited for small to medium sized businesses and also for the sectors like the hotel and travel industry and consumer goods.
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