What is PPC (Pay-Per-Click) ?
By Arnab March 16, 2007 filed in Miscellaneous, Internet Marketing, PPC
In this competitive world, effective marketing is the key to any successful business plan. Besides, the help of the print media (newspapers, magazines and journals) and electronic media (television), Internet is a great resource to publicize and promote their products. Today, thousands of companies use this medium to reach out to the vast majority of their customers.
Pay per Click is an online advertising model when the advertisers pay money for each and every ‘click’ delivered to his or her website from a link. The advertisements are served based on keywords and themes. Pay per Click is also known as ‘Cost per Click’ or CPC, ‘Paid inclusion’ ‘Paid Listings’, ‘Pay per Ranking’, ‘Pay per Placement’ and ‘Pay per Position’. This is one of the most powerful marketing tools to promote online marketing. PPC is best suited for small to medium sized businesses and also for the sectors like the hotel and travel industry and consumer goods.
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Yahoo! My WebWhat is Pay Per Click (PPC) ?
By Arnab November 21, 2006 filed in Internet Marketing, PPC
In this competitive world, effective marketing is the key to any successful business plan. Besides, the help of the print media (newspapers, magazines and journals) and electronic media (television), Internet is a great resource to publicize and promote their products. Today, thousands of companies use this medium to reach out to the vast majority of their customers.
Pay per Click is an online advertising model when the advertisers pay money for each and every ‘click’ delivered to his or her website from a link. The advertisements are served based on keywords and themes. Pay per Click is also known as ‘Cost per Click’ or CPC, ‘Paid inclusion’ ‘Paid Listings’, ‘Pay per Ranking’, ‘Pay per Placement’ and ‘Pay per Position’. This is one of the most powerful marketing tools to promote online marketing. PPC is best suited for small to medium sized businesses and also for the sectors like the hotel and travel industry and consumer goods.
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