What is Link Exchange ?
By Arnab November 21, 2006 filed in Internet Marketing, SEO
Link Exchange or Reciprocal Link Exchange can be defined as the practice of exchanging hyperlinks from one website to another that has similar themes. To put it more simply, it is the process of links with other sites. This is attained by sending emails to the owners of other websites and requesting them to establish a link exchange. This can also be done by putting your link on your website, and other web sites will place a link back to you.
The practice of using link exchange by website owners is not a new concept – it started since the beginning of the web. However, it gained popularity only in the last few years due to the big search engines (like Google for example) which started supporting or preferring sites that had more links in the ranking. This method was very accurate at determining the significance of a website when it first started, leading to the popularity of Google.
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