Google Adwords - How does it work ?
By Arnab November 23, 2006 filed in Internet Marketing, PPC
What is Google AdWords?
Adwords is a pay-per-click advertising on Google. This is considered to be Google’s flagship advertising product and also its primary source of income. These PPC advertisements appear on the right hand side of the Google Search page and is meant for both text and banner ads. This Adwords program is meant for local, national and international distribution of products. The text advertisements are typically brief with some basic information like the title and one or two content text lines; the banner advertisements on the other hand can be one of the several different Interactive Advertising Bureau (IAB) standard sizes.
The History of AdWords:
In 2000, the AdWords product was introduced by Google. Initially, Google managed the ad campaigns in return of a monthly amount paid by the advertisers. To help the small to medium size businesses that wanted to handle their own advertising campaigns, Google soon started the Adwords self service portal. Google’s management campaign service, Jumpstart, initiated in 2005, helps advertisers to set up their own ad promotions. In the same year, Google introduced a program to officially declare all the companies as well as individuals who have successfully completed AdWords training. Since this is a difficult process, most of the advertisers prefer to use the services of an external consultant to manage their ad campaigns.
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