Ad Sense

Query by Debaraj Mishra on February 13, 2007 filed in Queries, Adsense

I have a website www.aspireinfo.org and I have placed adsense and experimented with different placement. Still I am not generating revenue.

Debaraj Mishra

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Hi Debaraj,

Earnings from Adsense is a function of traffic to the website, CTR and EPC. My suggestion on experimenting with Adsense Blocks comes into effect only assuming that there is a decent inflow of traffic to the website.

Going through your website, I noticed that the PR is 0 and there are no backlinks reflected, which means your website’s Link Popularity is currently pretty low. You will need to learn about SEO principles or hire an SEO firm to assist you with improving positioning of your website on Search Engine Results. That will increase traffic to your website and only then will you see some Real earnings from Adsense.

- Arnab.

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Adsense - 1% Inspiration - 99% Experimentation

By Arnab February 6, 2007 filed in Miscellaneous, Internet Marketing, PPC, Newsletter, Adsense

A few days ago Google declared its results for the last quarter Sep-Dec 06. Once again they have come out with stellar numbers - Google reported revenues of $3.21 billion for the quarter ended December 31, 2006, an increase of 67% compared to the fourth quarter of 2005.

But here is the part that really interests me. Google paid its AdSense partners a total of $916 million in the fourth quarter of 2006. That’s almost a billion dollars in a quarter. That’s $3.5 billion a year. And growing ! A very small slice of a pie that big can make a lot of difference to our lives. My point is - Keep investing in those websites focused on generating revenue through Adsense, and you will see returns in the long run, returns that should make you smile.

While on the topic, let me also share this website that Suresh (who is on this list) sent me. It came across with a neat Adsense design - www(dot)karencheng(dot)com(dot)au - Loved the way the AdSense has been placed - neat design ! And the website has been around for some time, and also has a PR of 6…

Read More »

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WordPress and AdSense Deluxe Plugin

By Pankaj November 21, 2006 filed in WordPress

Displaying contextual ads from Google AdSense program and Yahoo publishing network, while you write about your favorite topics in your blog posts has the potential of earning good amount of money. WordPress doesn’t really have a out of the box functionality to display these contextual ads but that does not really reduce the greatness of WordPress. It is still a fantastic blogging software. Am I being biased? May be, I just love WordPress.

Now if WordPress can’t display the Ads by itself, then Who can? The answer to this question is AdSense Deluxe plugin for WordPress. There are many other WordPress plugins can display various types of Ads in your blog posts but my favorite is AdSense Deluxe when it comes to displaying Google AdSense. Reasons, Well keep reading …

- Installation is easy as it is with most of WordPress plugins
- All settings are configured from WordPress Option Interface. No programming knowledge of any kind is required.
- AdSense display can be enabled/disabled for blog posts, pages, archive pages, home pages individually
- Enable / Disable of all ads with a click of one check box.
- Define and use any number of ad style and formatting and choose from them even on a post to post basis.
- Possibility of applying CSS formatting to adsense code.
- Placeholders are displayed while editing the posts / pages instead of live ads
- Option to preview the ad blocks and no penalty for clicking on them since they are shown using a test account.

Including the ad unit (defined in the AdSense Deluxe options page) in your template files, just calls for copying and pasting following code …

You can see it in action here in this blog. I have included the above code in my sidebar.php for this theme which always displays AdSense block in the sidebar of this blog.

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