Archive :: November, 2006
Rediff PPC - Competition to Google Adwords in India ?
By Arnab November 26, 2006 filed in Miscellaneous, PPC
Pay per Click is an online advertising model when the advertisers pay money for each and every ‘click’ delivered to his or her website from a link. The advertisements are served based on keywords and themes. Pay per Click is also known as ‘Cost per Click’ or CPC, ‘Paid inclusion’ ‘Paid Listings’, ‘Pay per Ranking’, […]
Goto -> Overture -> Yahoo Search Marketing
By Arnab November 25, 2006 filed in PPC
Overture Services Inc., currently known as Yahoo Search Marketing, was a by product of Idealab and was originally known as www.Goto.com; Idealab was the pioneer of the search engine business called Pay for Performance or P4P. Pay for Performance began with a lot of controversies as whole lot of concerns was raised about manipulations and […]
So what are Feeds, RSS, Atom, Feed Readers?
By Pankaj November 24, 2006 filed in Blogging Tips
This is one question I have been asked many times in the past from various people I know.
Lets understand the problem first. I as Internet user, read lot of information published or updated on various websites and weblogs (commonly known as blogs). As a simple example, a news site like CNN publish news everyday […]
Affiliate Networks - How do they work ?
By Arnab November 23, 2006 filed in Internet Marketing, Affiliate Mktg
What is an Affiliate Network? What are some well known Affiliate Networks?
Affiliate network is a third party that provides such services as aggregation and tracking to the affiliates as well as the merchants. It comprises of a group of merchants and affiliates where the affiliates promote the products from the merchants in exchange of a […]
Google Adwords - How does it work ?
By Arnab November 23, 2006 filed in Internet Marketing, PPC
What is Google AdWords?
Adwords is a pay-per-click advertising on Google. This is considered to be Google’s flagship advertising product and also its primary source of income. These PPC advertisements appear on the right hand side of the Google Search page and is meant for both text and banner ads. This Adwords program is meant for […]